VIDEO: Berlin with Zalando
Sometimes I work on content which I’m not a hundred percent satisfied with. Essentially, that’s why this post took forever to go online… Who follows my blog on a regular basis, knows that I’ve been to Berlin with Zalando last month, to be part of and document about the yearly Bread and Butter fashion shows. At first, I really wanted to publish a video about the event, then I changed my mind and posted some outfit pictures instead. However, I never really talked about the event itself or provided a sneak peek into what’s happened behind the scenes. The reason being, that I wasn’t content with my filming material, even though I really wanted to share my impressions with you. I guess it won’t be my best video, but it gives a decent glimpse into the Bread and Butter event. All in all, those three days have been a lot of fun for me. The idea of opening the doors to the public and letting everyone access and interact with fashion shows and the runway is a very modern approach to the otherwise old-school and hierarchical fashion industry.
If you want to know more about the event or visit next year, you can check for more information on their website here.