Talking Online Shopping
The Future of Online Shopping
I don’t know if you read my article here, where I cooperated with a very interesting online boutique. Anyhow, I realized, with all the social media/blogger/influencer activites going on lately, also firms are adapting themselves to this digital era. As more and more people prefer to shop online, which can be advantegous especially in small cities like Zurich due to the limited amount of shops and boutiques, the number of online retailers is escalating.
Interestingly enough, it seems that amongst these online shops, some are more than just selling apparell. Just like the firm I cooperated with here, Farfetch.com tries to provide a different shopping experience to their customers. Realising the potential of an online store, Farfetch.com is a retailer, a platform for inspiration and a magazine all at once. Similarly Aboutyou.de tries to recreate whole outfits, worn by bloggers or stars, with the products they are selling on their website. I wonder, where this might be heading in the future. Will we be able to shop with a virtual, personal stylist, soon?